Recently, the topic of Maillard style has exploded on various social media in China, with more than 100 million views in a single post per month.
From now on, base on the observation on social media. This trend is widely applied in many other industry, from the clothing industry, makeup industry, architectural design, and interior decoration to furniture and home furnishings.
Since it haven’t make a big wave on the furniture industry, you may not so familiar about this word.
Maillard, the current fashion craze, did not originate in the fashion world, but was first popularized in the gastronomic field. It describes the change in color of beef from rare to well-done, and is known professionally as Maillard Reaction.
In the fashion world, trend of Maillard is a concept of wearing brown as the base color of an outfit, which covers a wide range of brown shades from “raw to cooked”, including reddish brown, yellowish brown, and khaki, among others.
From complicate to simple, the trend of Maillard shows magnify brown with layered texture.
This color scheme is not only full of layers, but also has a unique warm atmosphere. So after its rapid occupation of the apparel market share, and then in the furniture and home furnishing field to create a wave.
The value of Maillard: Why this trend will bring big profits to your business?
1. Warm Tones and Cozy Aesthetics
“The warm, earthy tones associated with the Maillard reaction are finding resonance in interior design preferences globally. As furniture plays a crucial role in shaping the ambiance of living spaces, the trend towards warmer, cozier aesthetics aligns seamlessly with the Maillard-inspired color palette. “
According to The Color Trend 2023 (picture showed above), Sun & Earth Tones become a trend of color in 2023. Described as organic, authentic, humble and grounded, naturally derived colors will be important as consumers reconnect with the nature.
During the last year, interest in craft, community, sustainability and balanced lifestyles have been at the forefront of many peoples’ minds, meaning that natural and rustic tones will have a stronger resonance.
Base on the Fashion Trendsetter description, wholesome ochre yellow can be naturally sourced from food waste, plants and minerals, it inspire people to slow down their life.
These yellow tones are extremely versatile and can be used for many products. They are saturated yet earthy which softens last year’s bright mango trend into something more accessible and with staying power beyond high summer. Experimenting with texture can really elevate the tones and make them synergise with neutral hues, other warm brights, and ocean blues and greens from nature.
So, the demand for furniture featuring these tones has seen a notable uptick.
2. Sustainability and Natural Inspirations
The Maillard trend’s profound connection to natural processes couldn’t have emerged at a more opportune time, aligning seamlessly with the growing emphasis on sustainability in the furniture industry. In an era where environmental consciousness is a driving force in consumer choices, the Maillard-inspired designs have become a beacon for those seeking both aesthetic warmth and eco-friendly choices in their living spaces.
As we navigate an era where consumers actively seek products that align with their values, the Maillard trend, with its connection to nature and sustainability, not only meets but anticipates the aspirations of those who see furniture as more than just functional pieces—it’s a statement of their commitment to a greener, more harmonious world.
Consumers today are increasingly drawn to products that not only bring a touch of nature indoors but also adhere to sustainable practices. According to a consumer preference survey conducted by the Sustainable Furnishings Council in 2021, a significant 67% of respondents expressed a firm belief that creating products sustainably is not just a trend but a responsible course of action. This statistic underscores a notable shift in consumer values, where the environmental impact of the products they bring into their homes is a key consideration.
Furniture designs inspired by the Maillard trend, with their earthy tones and natural aesthetic, perfectly encapsulate this growing demand for eco-friendly and nature-inspired choices. Beyond their visual appeal, these designs resonate with consumers who are increasingly mindful of the materials used in their furniture and the ecological footprint left behind. As sustainability takes center stage in the market, the Maillard trend emerges as more than just a stylistic choice; it becomes a reflection of a broader cultural shift towards environmentally conscious living.
As we navigate an era where consumers actively seek products that align with their values, the Maillard trend, with its connection to nature and sustainability, not only meets but anticipates the aspirations of those who see furniture as more than just functional pieces—it’s a statement of their commitment to a greener, more harmonious world.
3. Mailard Achieves Classic
The popularity of brown hues in furniture and home decor has indeed stood the test of time, and it’s a classic choice that transcends specific trends. Here are some examples that showcase the enduring appeal of brown hues:
Leather Furniture: Brown leather furniture has been a timeless choice for adding warmth and sophistication to living spaces. Whether it’s a classic leather sofa or a well-crafted leather chair, the rich tones of brown lend an air of luxury and comfort.
Wood Finishes: Natural wood finishes, often in various shades of brown, have been a staple in furniture design for centuries. From dark mahogany to lighter oak, brown-toned wood brings a sense of warmth and connection to nature.
Classic Wooden Cabinetry: In kitchens and dining rooms, brown hues are frequently used for wooden cabinetry. This enduring choice not only provides a timeless aesthetic but also allows for versatility in coordinating with various design styles.
Earthy Textiles: Earthy hue is a popular choice for textiles in home decor, including rugs, curtains, and throw pillows. These elements add texture and warmth to a space, making it inviting and comfortable.
Antique Furniture: Many antique and vintage pieces, highly prized for their craftsmanship and character, often feature brown hues. These pieces can seamlessly blend with modern decor, showcasing the enduring appeal of brown in furniture design.
Neutral Wall Colors: Brown Series is often used as a neutral wall color in interior design. Lighter shades of brown, such as taupe or beige, create a versatile backdrop that complements a wide range of furniture and decor styles.
Mid-Century Modern Designs: Even in the iconic mid-century modern design movement, which often embraced bold colors, brown hues were prevalent. Darker wood tones and earthy browns were frequently used in furniture pieces from this era.
Cozy Bedroom Retreats: Brown is a popular choice for bedroom furniture, creating a cozy and inviting atmosphere. From wooden bed frames to brown upholstered headboards, these elements contribute to a sense of warmth and relaxation.
One of our new leisure chair collection
Timeless Leather Accents: Beyond full leather furniture, brown leather accents such as ottomans, poufs, or accent chairs add a touch of sophistication to a room, showcasing the enduring charm of this classic hue.
Natural Materials: Brown hues are often associated with natural materials like jute, rattan, and woven fibers, which are commonly used in furniture and decor. These materials contribute to a sense of organic beauty in a space.
These examples highlight the versatility and enduring appeal of brown hues in furniture and home decor, demonstrating that it goes beyond trends and remains a timeless and comforting choice for design enthusiasts.
In general, as the Maillard trend continues to gain momentum globally, its integration into the furniture and home furnishing industry appears not only inevitable but also promising. With its ability to evoke warmth, cultural appeal, and sustainability, furniture inspired by the Maillard trend is well-positioned to captivate the preferences of a diverse and discerning consumer base. As an indoor furniture supplier, embracing and incorporating this trend into your offerings could be a strategic move to stay ahead in an evolving and dynamic market.
