47. M.O.W. 2025: Europe’s Central Furniture Trade Fair

M.O.W. is a pivotal furniture trade fair in Europe, serving as a central marketplace for the Germanspeaking and broader European regions. Established in 1984, it has become a key event for professionals in the furniture industry, showcasing a comprehensive array of consumer-oriented assortments and bestselling products. The 2025 edition is scheduled from September 21 to 25 at Messezentrum Bad Salzuflen in Germany.

Exhibition Overview

M.O.W. presents up-to-date bestselling products—deliverable in serial quantities—for all living areas, including living room furniture, upholstered furniture, dining rooms, tables and chairs, small and individual pieces of furniture, furniture for children and young people, solid wood furniture, bathroom furniture, office furniture, home accessories, kitchen, and special assortments. The fair caters to all distribution channels, from conventional furniture stores to self-service and e-commerce platforms.

Major Participants and Visitors

The fair attracts a diverse array of participants, including purchasing associations, chain stores and groups, conventional furniture shops, self-service/discount specialists, mail-order houses, construction markets, DIY stores, and online retailers. Professional visitors from more than 66 countries attend M.O.W., with the largest contingents coming from Germany, followed by the Netherlands, Belgium, France, Italy, Switzerland, Austria, and Poland.

Product Spectrum

Attendees can explore a comprehensive range of products, including:

• Living Room Furniture: Sofas, coffee tables, entertainment centers, and storage solutions.
• Upholstered Furniture: Armchairs, recliners, and upholstered sofas.
• Dining Rooms: Dining tables, chairs, and sideboards.
• Tables and Chairs: Various styles for different settings.
• Small and Individual Pieces of Furniture: Accent pieces and unique designs.
• Furniture for Children and Young People: Beds, desks, and storage solutions tailored for youth.
• Solid Wood Furniture: High-quality wooden pieces for various rooms.
• Bathroom Furniture: Vanities, cabinets, and shelving units.
• Office Furniture: Desks, office chairs, and organizational systems.
• Home Accessories: Decorative items, lighting, and textiles.
• Kitchen Furniture: Cabinets, countertops, and dining sets.
• Special Assortments: Niche products and innovative designs.

This extensive product range ensures that M.O.W. addresses the diverse needs of the furniture and interior design market.

Why Visit M.O.W. 2025?

• Discover Innovations: Explore the latest products, materials, and technologies shaping the future of the furniture industry.
• Networking Opportunities: Connect with industry leaders, manufacturers, suppliers, and peers to foster business relationships and collaborations.
• Market Insights: Gain valuable knowledge on current trends, consumer preferences, and market dynamics within Europe and beyond.
• Business Expansion: Identify new suppliers, distributors, and markets to expand your business footprint.

Attending M.O.W. 2025 offers a strategic advantage for professionals and businesses aiming to stay competitive and informed in the evolving furniture sector.

Conclusion

M.O.W. 2025 stands as a must-attend event for stakeholders in the furniture industry. Its comprehensive showcase of products, coupled with opportunities for networking and professional growth, makes it a premier destination for those seeking to engage with the latest developments and opportunities in the market. Mark your calendars for September 21–25, 2025, and join industry professionals at Messezentrum Bad Salzuflen in Bad Salzuflen, Germany.

For more information and registration details, visit the official M.O.W. website: mow.de