33. Movelsul 2026: Latin America’s Leading Furniture Trade Fair

Movelsul Brasil is Latin America’s largest and most important furniture trade fair. Held biennially in Bento Gonçalves, Brazil, the exhibition serves as the primary meeting point for furniture manufacturers, retailers, distributors, architects, designers, and buyers from across Brazil and international markets. Since its establishment in 1977, Movelsul has become the benchmark furniture trade fair in the Latin American market, fostering business relationships, facilitating knowledge exchange, and showcasing the latest innovations in furniture design and manufacturing. The exhibition is co-located with FIMMA Brasil (International Woodworking Machinery and Furniture Manufacturing Fair), creating a comprehensive platform that covers the entire furniture industry value chain from production technology to finished products. The 26th edition of Movelsul is scheduled for August 17-20, 2026, at Parque de Eventos in Bento Gonçalves.

Exhibition Overview

Movelsul 2026 will showcase 240+ exhibitors across 58,000+ square meters of exhibition space, presenting comprehensive furniture collections and solutions for residential, commercial, hospitality, and institutional applications. The four-day trade event is expected to attract 30,000+ professional visitors from Brazil and international markets, making it the largest gathering of furniture industry stakeholders in Latin America. The biennial format allows exhibitors adequate time to develop new products between editions while maintaining the event’s status as the must-attend platform for the region’s furniture sector.

The exhibition is organized by Sindmóveis (Furniture Industry Association of Bento Gonçalves), the representative body for furniture manufacturers in the region that is Brazil’s largest furniture production hub. Sindmóveis brings extensive industry knowledge, strong manufacturer relationships, and deep understanding of market dynamics to the organization of Movelsul, ensuring the fair addresses the real needs of exhibitors and visitors.

Bento Gonçalves, located in Serra Gaúcha (Gaucha Ridge) in southern Brazil, has been nicknamed the “furniture terroir” due to its unique conditions for furniture industry development. The region’s Italian immigration history, collaborative business culture, emphasis on design and craftsmanship, abundant natural resources, and proximity to key markets have created an environment where furniture manufacturing thrives. The city is home to numerous important furniture companies and serves as Brazil’s furniture industry capital. The lush landscape of valleys and mountains, renowned gastronomy, premium wine production, and warm hospitality create an attractive setting that combines business with lifestyle.

Movelsul features several specialized programs and attractions including Movelsul Conecta (retail-focused platform mapping new markets and business opportunities based on specialized research), Knowledge Arena (content environment featuring talks and lectures on retail and furniture trends from relevant market figures), factory tours allowing visitors to experience firsthand the production capabilities of Bento Gonçalves manufacturers, networking events connecting buyers with suppliers and industry peers, and design showcases highlighting innovative products and trend-setting collections.

Major Participants and Visitors

Movelsul attracts Brazil’s leading furniture manufacturers who use the platform to launch new collections, strengthen relationships with buyers, and generate business for the coming year. Notable exhibitors from previous editions include Bertolini, Caemmun, CBP Colchões, Kappersberg, Kits Paraná, Moval, Móveis Carraro, and Santos Andirá, among 240+ other companies. The exhibition features both large-scale manufacturers with national distribution and specialized producers focusing on specific furniture categories or design aesthetics.

The exhibitor profile encompasses residential furniture manufacturers producing living room, bedroom, dining room, kitchen, and children’s furniture, commercial furniture suppliers serving offices, hotels, restaurants, and institutions, mattress and bedding companies, upholstery specialists, garden and outdoor furniture manufacturers, furniture component and hardware suppliers, and furniture-related service providers including design firms, logistics companies, and technology solutions.

International participation has grown steadily, with exhibitors from neighboring Latin American countries and buyers from target export markets including the United States, Europe, Middle East, and other Latin American nations. The co-location with FIMMA Brasil further enhances the international character by bringing woodworking machinery manufacturers and technology providers from Germany, Italy, China, and other major equipment-producing countries.

The visitor profile comprises retail chains and department stores including major national brands seeking furniture collections, independent furniture retailers from across Brazil’s diverse regions, e-commerce platforms and online furniture retailers, corporate buyers and facility managers from offices, banks, hotels, and institutions, architects specifying furniture for residential and commercial projects, interior designers and decorators sourcing products for client projects, real estate developers furnishing residential developments and commercial properties, hospitality operators including hotel chains, resort developers, and restaurant groups, international buyers and importers from Latin America, North America, Europe, Middle East, and other export markets, and investors evaluating opportunities in Brazil’s furniture sector.

Winston Makhanlal, Managing Director at Rudisa Woninginrichting (furniture) in Suriname, represents the type of international buyer Movelsul attracts—professional retailers seeking quality products from Latin America’s largest furniture manufacturing region.

Product Spectrum

Movelsul presents a comprehensive range of furniture and related products organized across multiple categories:

Residential Furniture:

• Living Rooms: Upholstered sofas, sectionals, recliners, accent chairs, ottomans, coffee tables, side tables, entertainment centers, display units, bookcases
• Bedrooms: Beds, headboards, mattresses, wardrobes, dressers, chest of drawers, nightstands, bedroom sets, children’s bedroom furniture
• Dining Rooms: Dining tables, dining chairs, buffets, sideboards, bar cabinets, wine storage, china cabinets
• Kitchens: Kitchen cabinets, kitchen islands, pantry units, kitchen carts, modular kitchen systems
• Home Offices: Desks, office chairs, filing cabinets, bookcases, home office furniture sets
• Entryways: Console tables, coat racks, shoe storage, hall benches

Commercial and Contract Furniture:

• Office Furniture: Executive desks, workstations, conference tables, task chairs, executive seating, reception furniture, filing systems
• Hotel Furniture: Hotel bedroom furniture, lobby furniture, restaurant furniture, banquet furniture
• Restaurant and Café Furniture: Dining tables, chairs, bar stools, banquet seating, outdoor café furniture
• Institutional Furniture: Educational furniture, healthcare furniture, government office furniture

Mattresses and Bedding:

• Mattresses: Spring mattresses, foam mattresses, latex mattresses, hybrid mattresses
• Bedding: Pillows, mattress toppers, bed bases, adjustable bases

Upholstery:

• Upholstered furniture including sofas, loveseats, chairs, sectionals
• Upholstery fabrics and materials
• Custom upholstery services

Garden and Outdoor Furniture:

• Patio furniture, garden seating, outdoor dining sets
• Sun loungers, hammocks, outdoor décor
• Garden accessories and complementary products

Furniture Accessories and Complements:

• Decorative accessories, lighting, rugs and carpets
• Home décor items, wall art, mirrors
• Table accessories and décor items

Furniture Components and Services:

• Furniture hardware and fittings
• Manufacturing services and capabilities
• Design and development services
• Logistics and distribution solutions

Why Visit Movelsul 2026?

Access Latin America’s Largest Furniture Market: Brazil represents Latin America’s largest and most sophisticated furniture market, driven by a population exceeding 210 million people, growing middle class with increasing purchasing power, active real estate and construction sectors, expanding hospitality industry, and strong design culture. Movelsul provides direct access to this market through connections with Brazil’s leading retailers, distributors, and manufacturers. The Brazilian furniture industry is export-oriented, making Movelsul equally valuable for international buyers seeking quality products at competitive prices.

Brazil’s Furniture Manufacturing Hub: Bento Gonçalves and the surrounding Serra Gaúcha region constitute Brazil’s largest furniture manufacturing cluster. Over 500 furniture companies operate in the area, employing thousands of workers and producing furniture across all categories and price points. Visiting Movelsul enables buyers to connect with manufacturers who have production capacity, design capabilities, quality certifications, and export experience. The possibility of factory tours during the exhibition provides transparency about manufacturing processes, quality control, and production capabilities that build buyer confidence.

Comprehensive Product Discovery: Movelsul’s 240+ exhibitors across 58,000 square meters create the most comprehensive furniture showcase in Latin America. Visitors can compare collections from competing manufacturers, evaluate quality and pricing across suppliers, discover emerging trends and design innovations, identify new product categories for their assortment, and complete their sourcing requirements efficiently. The four-day format provides adequate time for thorough evaluation, multiple meetings, and considered decision-making.

Co-Location with FIMMA Brasil: The strategic co-location with FIMMA Brasil (woodworking machinery and furniture manufacturing technology fair) creates unique value. Buyers can see both finished furniture and the machinery/technology used to produce it, understanding production capabilities and potential quality. Manufacturers can evaluate technology investments to improve quality or expand capacity. The combined event attracts a more comprehensive industry audience and provides broader perspectives on industry trends and developments.

Competitive Pricing and Value: Brazilian furniture manufacturers offer excellent value propositions, combining quality craftsmanship, contemporary design, competitive pricing, and reliable export capabilities. The strength of international currencies against the Brazilian Real has historically provided favorable exchange rates for international buyers. Direct manufacturer relationships established at Movelsul eliminate intermediary costs, improving margins for retailers and distributors.

Business Generation and Networking: Movelsul’s trade-only format ensures serious business interactions. The exhibition attracts decision-makers with purchasing authority, enabling productive negotiations and agreements. Movelsul Conecta and the Knowledge Arena provide structured platforms for discussing market opportunities, retail trends, and business strategies. Networking events, dinners, and informal gatherings create relationship-building opportunities that extend beyond formal exhibition hours. Many participants combine business with tourism, exploring the region’s wine country, gastronomy, and natural attractions.

Market Intelligence and Trend Insights: The Knowledge Arena features presentations and discussions on retail trends, consumer behavior, design directions, sustainability practices, and market dynamics specific to Brazil and Latin America. Understanding these regional market characteristics is essential for companies seeking to succeed in these markets. The exhibition floor itself provides competitive intelligence about what products, styles, and price points are being emphasized by leading manufacturers.

Conclusion

Movelsul 2026 represents an essential event for anyone involved in the furniture industry with interest in Latin American markets. As the region’s largest and most established furniture trade fair, Movelsul provides unmatched access to manufacturers, products, and market intelligence that drive business success in Brazil and neighboring countries.

Brazil’s furniture sector has matured significantly over the past decades. What began as a largely artisanal, domestic-focused industry has evolved into a sophisticated manufacturing sector producing contemporary designs with international appeal, embracing advanced production technologies and quality standards, developing export capabilities and market knowledge, and fostering design talent through education and collaboration. This evolution positions Brazilian furniture favorably in global markets, offering quality comparable to European and North American products at more accessible price points.

The exhibition’s long history since 1977 demonstrates its enduring value and adaptability. Movelsul has evolved alongside Brazil’s furniture industry, continually adjusting to address changing market conditions, technologies, and business practices while maintaining its core mission of fostering business relationships between manufacturers and buyers.

The connection between place and product is particularly strong in Bento Gonçalves. The “furniture terroir” concept captures how the region’s history, culture, natural resources, and collaborative ecosystem have created ideal conditions for furniture industry success. This unique environment produces not just furniture but a design sensibility that blends European craftsmanship traditions, contemporary international influences, practical Brazilian approaches, and creative innovation born from competitive necessity. Understanding this context helps buyers appreciate the value proposition Brazilian furniture represents.

Mark your calendars for August 17-20, 2026, and plan to join the Latin American furniture industry at Parque de Eventos in Bento Gonçalves. Whether you’re sourcing for retail, exploring manufacturing partnerships, seeking export opportunities, or staying current with regional industry developments, Movelsul 2026 offers relevant products, valuable connections, and important market insights.

For more information and registration details, visit the official Movelsul website: www.movelsul.com