32. MADESIGN EXPO 2026: Morocco’s Premier International Interior Design and Decoration Exhibition

MADESIGN EXPO is Morocco’s leading international exhibition dedicated to interior design, ceramics, furniture, home textiles, lighting, and decoration. Held annually in Casablanca, Morocco’s economic capital, MADESIGN serves as the primary meeting point for manufacturers, designers, distributors, retailers, architects, project owners, and industry professionals from across North Africa and beyond. The exhibition provides an essential gateway for international companies seeking to enter or expand within Morocco’s dynamic and fast-growing decoration market, while offering local professionals access to global innovations and business opportunities. The 6th edition of MADESIGN EXPO is scheduled for July 1-4, 2026, at AMDIE (OFEC) – Office des Foires et Expositions de Casablanca.

Exhibition Overview

MADESIGN EXPO 2026 will showcase 100+ established and emerging brands from over 15 countries, presenting comprehensive ranges of furniture, decoration, ceramics, lighting, home textiles, and design services. The four-day trade event is expected to attract approximately 8,000+ professional visitors, including interior designers, architects, retailers, distributors, hotel operators, real estate developers, contractors, and government representatives from Morocco and neighboring North African countries.

The exhibition is organized by Elan Expo, an international exhibition company based in Istanbul, Turkey, with extensive experience organizing trade fairs across multiple sectors including real estate, construction, furniture and decoration, food and agriculture, beauty and cosmetics, fashion and textiles, healthcare, HVAC, landscape and urban planning, and LED advertising. Elan Expo’s expertise in connecting manufacturers with emerging markets, understanding local communities, attracting the right participants, and creating memorable experiences has made MADESIGN a vital platform for the Moroccan interior design industry.

According to Süer Ay, General Manager of Elan Expo, “The MADESIGN Show represents an exciting opportunity for the interior design community in Morocco. We are thrilled to bring together industry leaders and creative minds to explore new trends and technologies that will shape the future of design in Morocco.”

MADESIGN 2026 will include a comprehensive business program featuring six sectoral conferences where industry experts and thought leaders share valuable insights on trends, innovations, and future opportunities across interior design, ceramics, furniture, lighting, and home textiles. The event also facilitates B2B matchmaking sessions connecting exhibitors with qualified buyers, enabling face-to-face meetings that lead to concrete business agreements and partnerships.

Major Participants and Visitors

MADESIGN EXPO attracts international exhibitors who recognize the significant opportunity in Morocco’s growing interior design and decoration market. Previous editions have welcomed exhibitors from South Korea, Morocco, Lithuania, France, Lebanon, China, Italy, Spain, Turkey, Canada, Nigeria, Kenya, Libya, Tunisia, Vietnam, Australia, Egypt, India, Netherlands, Sri Lanka, and the United States, demonstrating the exhibition’s truly international character.

Exhibitor categories include home and office furniture manufacturers, garden furniture and accessories producers, decoration companies, ceramics and tile manufacturers, home textiles producers, wall and floor covering companies, lighting manufacturers, design and architecture firms, household linens manufacturers, and kitchen and bathroom equipment suppliers.

Notable participants from previous editions include XDRIVE Gaming Chair, ABM Cookware, Plafond Arabesque, and Salafin BMCE Group, all of whom reported successful outcomes from their participation. XDRIVE Gaming Chair stated, “This fair was much more than our expectations. The interest and attention of our visitors to our products made us very happy. The sales of XDRIVE products in the Morocco market will start very soon.” ABM Cookware noted, “We left the fair satisfied. We would like to thank the entire team for this successful organization.”

The visitor profile encompasses interior designers and decorators working on residential and commercial projects, architects specifying furniture and materials for developments, furniture retailers and home décor stores, wholesalers and distributors serving retail networks, real estate developers and contractors furnishing residential and commercial properties, hotel and hospitality operators, restaurant and café owners, government representatives from ministries, municipalities, and public institutions, construction companies and contractors, and project owners seeking suppliers for large-scale developments.

The event has established numerous connections between international brands and professional buyers, including local government representatives, resulting in agreements and contracts that confirm MADESIGN’s value as a platform for profitable investments and business growth.

Product Spectrum

MADESIGN EXPO features a comprehensive range of products organized across several main categories:

Furniture:

• Residential Furniture: Living room seating groups, sofas, armchairs, coffee tables, dining room furniture, bedroom sets, beds, wardrobes, dressers, children’s room furniture, teen room furniture, baby room furniture
• Office Furniture: Office desks, office chairs, conference tables, reception furniture, workstations, filing cabinets, office design solutions
• Kitchen Furniture: Kitchen cabinets, kitchen islands, kitchen storage solutions, kitchen accessories
• Bathroom Furniture: Bathroom vanities, bathroom storage, bathroom accessories
• Garden and Outdoor Furniture: Patio sets, garden seating, outdoor dining furniture, outdoor loungers
• Special Category Furniture: Restaurant and café furniture, call center furniture, factory furniture, prefabricated house furniture
• Furniture Components: Furniture accessories, furniture byproducts, furniture semi-finished products, furniture design services

Ceramics and Wall/Floor Coverings:

• Tile and Mosaic: Ceramic tiles, mosaic tiles, porcelain tiles
• Wall Coverings: Wallpapers, wall fabrics, wall paints, decorative plaster works, wall coverings and equipment
• Floor Coverings: Woven floor covering products, machine-made carpets and rugs, hand-made carpets and rugs
• Materials: Refractory materials, scraping and polishing machines and stones

Home Textiles:

• Decorative Textiles: Decorative fabrics, decorative fabric accessories, upholstery fabrics, curtains and curtain accessories
• Functional Textiles: Towels and bathroom products, bedding and linens, home textile products

Lighting:

• Decorative lighting fixtures for residential applications
• Functional lighting for commercial and office spaces
• Contemporary and traditional lighting designs
• Smart lighting solutions

Decoration and Accessories:

• Decorative Home Accessories: Decorative furniture, decorative objects, art pieces
• Home Electronics: Home electronics accessories, home electronics items, music and sound systems
• General Accessories: Various home décor items and accessories

Why Visit MADESIGN EXPO 2026?

Gateway to Morocco’s Growing Market: Morocco presents significant opportunities for furniture and decoration companies. The National Housing Strategy targets over 1 million housing units, urbanization exceeds 65%, creating substantial demand for furniture and decoration products. Morocco faces a housing deficit of around 400,000 units with ongoing construction activity. The growing tourism industry drives hotel, restaurant, and café development requiring furnishing and decoration. Morocco was named Africa’s second most attractive investment destination in the 2018 Africa Investment Index, offering a receptive business environment, low-risk profile, and strong social capital. Government initiatives encourage foreign investment through free-trade areas with tax exemptions.

Market Gap and International Opportunity: The Moroccan ceramics and interior design industries face significant challenges that create opportunities for international companies. Key issues include poor production quality from outdated equipment, lack of innovation with artisans copying existing designs, insufficient training in modern techniques, logistical problems and high raw material costs limiting local producers’ ability to meet demand, and construction quality issues. International companies can address these gaps by introducing innovative technologies and standards, enhancing the competitiveness of Morocco’s industries.

Efficient Market Entry: MADESIGN provides international companies with an efficient platform to enter the Moroccan market through direct connections with qualified buyers and distributors, understanding of local market preferences and requirements, insights into competitive dynamics and pricing structures, opportunity to evaluate market receptiveness before major investment, and access to government representatives and institutional buyers. The concentrated format enables market assessment that would take weeks or months through individual visits.

Comprehensive Business Development: The exhibition offers multiple channels for business growth including direct sales to retailers and distributors, partnerships with local manufacturers or importers, connections with architects and designers for project specifications, relationships with hotel chains and hospitality operators, and access to government procurement opportunities. The B2B matchmaking program ensures meetings with relevant, qualified prospects.

Industry Education and Networking: The six sectoral conferences feature industry experts discussing market trends, consumer preferences, design innovations, sustainability practices, and business strategies specific to the Moroccan and North African markets. Educational sessions and workshops provide additional opportunities for learning and professional development. Networking events connect participants with peers, facilitating relationship-building beyond formal exhibition hours.

Strategic Location and Timing: Casablanca serves as Morocco’s economic hub and North Africa’s major trade center, providing excellent connectivity within the region. The city’s strategic position makes it accessible to buyers from neighboring countries including Algeria, Tunisia, Libya, Mauritania, and Francophone West African nations. The July timing enables retailers to plan for second-half sales while allowing time for order fulfillment and delivery.

Cultural and Design Heritage: Morocco’s rich cultural heritage in design, craftsmanship, and decoration creates unique market preferences that blend traditional aesthetics with contemporary functionality. Understanding these preferences is crucial for success, and MADESIGN provides an environment where international products can be evaluated against local tastes and adjusted accordingly. The exhibition showcases how successful companies blend Morocco’s cultural heritage with modern design to meet consumer needs.

Conclusion

MADESIGN EXPO 2026 represents a strategic opportunity for businesses in the furniture, interior design, and decoration industries to access Morocco’s rapidly developing market. As the country’s only dedicated international exhibition for these sectors, MADESIGN provides unmatched access to buyers, decision-makers, and industry stakeholders who drive Morocco’s interior design economy.

Morocco’s economic development trajectory creates favorable conditions for the furniture and decoration industries. The country’s political stability, strategic geographic position, young and growing population, expanding middle class, ambitious housing and infrastructure development plans, and growing tourism sector all contribute to increasing demand for quality furniture, decoration, and interior design products and services. The government’s commitment to attracting foreign investment and supporting economic development further enhances the business environment.

The testimonials from previous participants confirm MADESIGN’s practical value. Participants consistently report exceeding expectations, making valuable new connections, meeting qualified buyers and decision-makers, and establishing business relationships that lead to concrete sales and partnerships. The presence of government representatives and institutional buyers demonstrates the event’s importance within Morocco’s official economic development framework.

MADESIGN’s growth trajectory over six editions demonstrates its increasing importance to Morocco’s interior design industry. Each edition has expanded in size, scope, and impact, attracting more international exhibitors and professional visitors. This growth reflects both the exhibition’s proven value and the expanding opportunity within Morocco’s market.

Mark your calendars for July 1-4, 2026, and plan to join industry professionals at AMDIE (OFEC) in Casablanca. Whether you’re an international manufacturer seeking North African distribution, a local business sourcing new product, a designer discovering materials and furnishings, a developer furnishing major projects, or an industry professional monitoring market development, MADESIGN EXPO 2026 offers relevant insights and valuable connections.

For more information and registration details, visit the official MADESIGN website: madesignmaroc.com